What at first seemed like idiocy, now just seems laughable. Last week Metallica’s ‘people’ got their knickers in a knot and demanded the removal of all reviews on the web of their new album, despite the fact most of the words on the web were praising the record.
The band have now backtracked, following some predictably outraged and funny posts across the blogsphere (particularly like the way Stereogum linked to all the Google cache pages) and also on just about every music/entertainment site on the internet writing a story about Metallica getting it oh-so wrong again and seeming as out of touch with the modern world as their fans hair cuts.
This is what the band themselves had to say…
“While we occasionally enjoy reading the various comments, rumors, speculation, reviews, gossip and all the good that the internet brings, rarely do we feel the desire/need to respond to the “blogosphere” . . . hey, everyone is entitled to have their thoughts and opinions, right? However, once we re-surfaced on Tuesday after a few weeks on tour in Europe, we were informed that someone at Q Prime (our managers) had made the error of asking a few publications to take down reviews of the rough mixes from the new record that were posted on their sites. Our response was “WHY?!!! Why take down mostly positive reviews of the new material and prevent people from getting psyched about the next record. . . that makes no sense to us!”” So after a few rounds of managerial ear spank and sentencing everyone at Q Prime to 20 push-ups each, we figured why not take matters into our own hands and just post the links here on our site. Kerrang, Metal Hammer, The Quietus. “You see, we have maintained an “in the press” section here on Metallica.com for many years now, posting links to reviews of shows, album and DVD releases, and various other tidbits we’ve come across while surfing around. Some good, some not so good, but we put ’em all up . . . sort of the same way we treat our message boards on this site . . . welcoming all feedback.
“So in the spirit of keeping this section current, we’ve put as many of the reviews of the rough mixes of the new record up here as we could find. If we missed any, let us know . . . and in the meantime, we’re always adding, so peruse at your leisure.”
Fire up the site by our friends www.theQuietus.com to read the offending review which is now back online
The press release…
METALLICA ATTEMPT TO END THEIR WAR WITH BLOGOSPHERE
Metallica have echoed angry bloggers by asking “WHY?!!! Why take down mostly positive reviews of the new material…?” and have slapped their ‘people’ on the wrist for going somewhat against the tide of the modern world.
Last week a host of journalists were invited to hear new material from the forthcoming Metallica album. When some of the journalists got home they were so impressed by the record they ran reviews on various websites, including new blog http://www.thequietus.com . No NDA’s were signed yet within hours of pieces running theQuietus.com received a call asking for the review to be removed.
Then the blogosphere lit up with a rekindling of the Napster flame wars which had nearly been extinguished. Several thousand furious blog posts and many days later and then last night Metallica themselves stepped in and reacted via Metallica.com:
“Our response was “WHY?!!! Why take down mostly positive reviews of the new material and prevent people from getting psyched about the next record. . . that makes no sense to us!”” So after a few rounds of managerial ear spank and sentencing everyone at Q Prime to 20 push-ups each, we figured why not take matters into our own hands and just post the links here on our site. Kerrang, Metal Hammer, The Quietus.”
Editor of The Quietus, John Doran says: “This announcement is a bit more like the Metallica we know and love instead of a pasture of muppets. Q Prime were obviously only doing what they thought was best for the band but sometimes you just have to step away from the espresso machine, take a deep breath and realise that you can’t stage manage the entire world-wide media. Music fans everywhere (including us) are *willing* Metallica to release another classic album and behind the scenes skull-duggery just puts strain on this expectation. It’s also good to see the quartet tentatively getting their collective heads round the internet. After all, as they said themselves: time marches on.”
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