It’s another bad week for music criticism, not only are studies saying no-one wants/needs it anymore but now comes news of of the UK ABC figures which reads gloomily as follows…
Future Publishing’s Metal Hammer ended the half year up 6.0% with 48,540 readers, although this was still down 1.2% on the year.
Also making gains was Channelfly’s free title The Fly, which saw its readership up 2.1% on the quarter and 11.1% on the year at 105,212, just behind Bauer’s Mojo, which posted a 0.1% rise in readership for the half year to 106,367.
Development Hell’s Word magazine posted a 1.7% gain for the quarter, although it was down 3.0% on the year.
The biggest loser overall was Bauer’s rock title Kerrang!, which posted a 21.6% drop in readership for the half year to 60,290, an eye-watering 27.9% down on the year.
IPC’s flagship title NME was down 12.1% for the half year and 17.4% for the year at 56,284 readers, while sister title Uncut was down 4.5% over the six months and up 1.2% for the year with 86,925 readers.
Bauer’s Q, which yesterday announced an autumn re-design, remains the country’s biggest-selling music title, despite losing 13.8% of its readership in the half year, leaving it with 113,174 readers.
Among the dance magazine, Development Hell’s Mixmag lost 5.8% of its readership over the six month, falling to 34,073, while the independently-published free title RWD was down 5.8% on the half year at 31,333.
Music magazines endured a difficult first half of 2008, with only Metal Hammer making significant gains, while Kerrang!, NME and Q all saw double digit falls in readership.
Source Music Week