Not a good day for music mags…

It’s another bad week for music criticism, not only are studies saying no-one wants/needs it anymore but now comes news of of the UK ABC figures which reads gloomily as follows…

Future Publishing’s Metal Hammer ended the half year up 6.0% with 48,540 readers, although this was still down 1.2% on the year.

Also making gains was Channelfly’s free title The Fly, which saw its readership up 2.1% on the quarter and 11.1% on the year at 105,212, just behind Bauer’s Mojo, which posted a 0.1% rise in readership for the half year to 106,367.

Development Hell’s Word magazine posted a 1.7% gain for the quarter, although it was down 3.0% on the year.

The biggest loser overall was Bauer’s rock title Kerrang!, which posted a 21.6% drop in readership for the half year to 60,290, an eye-watering 27.9% down on the year.

IPC’s flagship title NME was down 12.1% for the half year and 17.4% for the year at 56,284 readers, while sister title Uncut was down 4.5% over the six months and up 1.2% for the year with 86,925 readers.

Bauer’s Q, which yesterday announced an autumn re-design, remains the country’s biggest-selling music title, despite losing 13.8% of its readership in the half year, leaving it with 113,174 readers.

Among the dance magazine, Development Hell’s Mixmag lost 5.8% of its readership over the six month, falling to 34,073, while the independently-published free title RWD was down 5.8% on the half year at 31,333.

Music magazines endured a difficult first half of 2008, with only Metal Hammer making significant gains, while Kerrang!, NME and Q all saw double digit falls in readership.

Source Music Week

Published in: on August 14, 2008 at 1:45 pm  Comments (3)  

The URI to TrackBack this entry is:

RSS feed for comments on this post.

3 CommentsLeave a comment

  1. Do you think its that nobody wants to read it anymore or more that with the internet people can now chose to find out exactly what they want when they want it and from sources that they know they more often than not support?

  2. If the magazine is good, people will buy it.

  3. I think that the instant nature of internet news means that print publications are redundant for keeping people up to date on current affairs. However that shouldn’t stop them from releasing high quality reviews, live reviews and most importantly exclusive features.

    This is where the magazines are falling down, because they are not featuring the right artists, oddly, people are far more interested in unsigned Britain, and the under dogs than the top 10 selling artists which for example NME will heavily feature because they get money from the labels.

    How exactly do The Fly gauge their readership? it’s free there is no sales figure?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: